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I dont think much.
.....................but if I did, I think it might be of benefit to have:
#1 - a 1320drag promo off of PAS Mag. Say 15% of a subscription or something.
#2 - the obvious, AD SPACE on 1320 from PAS MAG
#3 - future potential to have the same ad space from firms that are already advertising on PAS MAG. PAS MAG would be a great contact of reference for future ads, etc.
#4 - See if PAS MAG can introduce us to some of their cover models! Mmmmm Cover Models.
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